REALISTIC SALESFORCE-MARKETING-ASSOCIATE NEW QUESTIONS - LATEST SALESFORCE CERTIFIED MARKETING ASSOCIATEEXAM BRAINDUMPS FREE PDF

Realistic Salesforce-Marketing-Associate New Questions - Latest Salesforce Certified Marketing AssociateExam Braindumps Free PDF

Realistic Salesforce-Marketing-Associate New Questions - Latest Salesforce Certified Marketing AssociateExam Braindumps Free PDF

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Salesforce Salesforce-Marketing-Associate Exam Syllabus Topics:

TopicDetails
Topic 1
  • Marketing Concepts: The topic covers sub-topics of summarizing the type of content. It also discusses how to send messages to target audience segments based on customer experience scenarios. Furthermore, the topic delves into core marketing strategy components, implementing effective email opt-in marketing campaigns, defining email campaign goals, and recalling regional privacy laws pertaining to subscriber base.
Topic 2
  • Marketing Cloud Engagement Basics: The Marketing Cloud Engagement Basics topic discusses account structures, business units, and corresponding permission setups. It also covers application of core Marketing Cloud Engagement features for marketing campaigns, differentiating subscriber keys and contact IDs, and utilizing Salesforce resources for training and support.
Topic 3
  • Email Sending and Journeys: It focuses on outlining the most important configurations and activating journeys with proper entry requirements. The topic also covers sub-topics of identifying optimal journey functionality for diverse business needs, and identifying the recommended configuration and distinguishing template components from content blocks to recommend email wizard settings.
Topic 4
  • Reporting and Analytics: This topic focuses on identification of data locations within Marketing Cloud Engagement. It also delves into interpreting unwanted send results and potential deliverability consequences.
Topic 5
  • Data Management: The Data Management topic discusses interpreting data extensions to identify target data and summarizing data import options with associated requirements per scenarios. It also covers configuration of settings and fields when creating new data extensions.

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Salesforce Certified Marketing AssociateExam Sample Questions (Q87-Q92):

NEW QUESTION # 87
A marketing associate at Northern Trail Outfitters needs to ensure that its emails to its U.S.-based customers are CAN-SPAM compliant.
Which CAN-SPAM requirement should the associate check for compliance?

  • A. Ensure the domain and subdomain of any email addresses match company's web domain.
  • B. Only email people who have double opted-in to receive communications.
  • C. Include the organization's physical mailing address in the email.

Answer: C

Explanation:
One of the core requirements of CAN-SPAM compliance is that every commercial email must include the sender's valid physical postal address. This requirement helps recipients verify the identity of the sender and provides them with a way to reach out if necessary. It also serves as part of the legal framework designed to protect consumers from spam.
* Importance of Physical Address: Including a physical address is mandatory and must be either the business's street address, a post office box, or a private mailbox registered with a commercial mail receiving agency.
* Salesforce Documentation Reference: Refer to CAN-SPAM Compliance in Marketing Cloud for detailed guidelines on including physical addresses.


NEW QUESTION # 88
Northern Trail Outfitters wants to ensure its subscribers receive communications that best fit their needs and wants.
Which options allow for a subscriber to opt-out within Marketing Cloud Engagement?

  • A. Global Unsubscribe, Universal Unsubscribe, List-Level Unsubscribe
  • B. Global Unsubscribe, Universal Unsubscribe, Data Extension Unsubscribe
  • C. State Level Unsubscribe, Universal Unsubscribe, List-Level Unsubscribe

Answer: B

Explanation:
In Salesforce Marketing Cloud Engagement, there are several mechanisms through which a subscriber can opt- out or unsubscribe from receiving communications, ensuring that communications are aligned with their preferences and needs. The options include:
* Global Unsubscribe: When a subscriber chooses to globally unsubscribe, they are opting out of all communications from the organization across all channels within Marketing Cloud. This is a comprehensive opt-out option that affects all marketing lists and data extensions associated with the subscriber.
* Universal Unsubscribe: Similar to the global unsubscribe, a universal unsubscribe impacts the subscriber's status across multiple channels and lists, ensuring they do not receive unwanted communications from the organization.
* Data Extension Unsubscribe: This option allows subscribers to unsubscribe from specific communications tied to a particular data extension without affecting their subscription status in other lists or data extensions. This granularity enables subscribers to tailor their communication preferences more precisely.
These unsubscribe options are part of Salesforce Marketing Cloud's commitment to respecting subscriber preferences and adhering to best practices in email marketing and communications.
References: Salesforce Marketing Cloud documentation provides detailed explanations of different unsubscribe mechanisms, highlighting their functionalities and best practices for managing subscriber preferences and compliance.


NEW QUESTION # 89
Northern Trail Outfitters is sending out email confirmations to customers each time their order has been received. A marketing associate has been tasked with setting up an automated Journey to fulfill this requirement.
Which configuration option should the associate select to ensure this is a transactional send?

  • A. Send Classification
  • B. Delivery Profile
  • C. Sender Profile

Answer: A

Explanation:
When setting up an automated Journey to send email confirmations for received orders, the configuration option that should be selected to ensure this is a transactional send is the Send Classification. Send Classifications in Salesforce Marketing Cloud allow you to define the nature of the email, distinguishing between commercial and transactional sends. By setting the appropriate send classification, the system understands the email's purpose, ensuring compliance with email regulations and best practices for transactional communications.


NEW QUESTION # 90
Which consideration should an associate keep in mind regarding the Marketing Cloud Engagement All Contacts and All Subscribers lists?

  • A. All Contacts are included on All Subscribers once messaged via email.
  • B. All Contacts and All Subscribers are two separate lists with no overlap.
  • C. All Contacts and All Subscribers are included on one list and cannot be separated.

Answer: A

Explanation:
In Salesforce Marketing Cloud Engagement, "All Contacts" and "All Subscribers" serve different but interconnected purposes. "All Contacts" encompasses every individual stored within the Marketing Cloud, regardless of their channel engagement (e.g., email, SMS). Once a contact is engaged via email, they are automatically included in the "All Subscribers" list, which is specifically for email channel communications.
This inclusion ensures that email engagement, preferences, and history are tracked and managed centrally, allowing for effective segmentation, targeting, and compliance management. It's crucial for marketing associates to understand this relationship to maintain data hygiene and ensure accurate targeting and reporting.


NEW QUESTION # 91
Northern Trail Outfitters is preparing a new campaign directed to all prospects or recent purchasers who are not loyal members.
When creating a data extension, which attribute should the associate define in order to reach loyalty member prospects?

  • A. Data Type
  • B. Send Relationship
  • C. Data Retention

Answer: B

Explanation:
When creating a data extension aimed at targeting prospects or recent purchasers who are not loyal members for Northern Trail Outfitters, the associate needs to define the "Data Type" attribute appropriately. The "Data Type" attribute helps in specifying the kind of data each column in the data extension will hold, such as text, number, date, etc. In this context, a specific data type, possibly a Boolean (true/false) or a text field, could be used to indicate whether a customer is a loyalty member or not.
By properly setting up the data type for a loyalty member indicator field within the data extension, the marketing team can segment their audience effectively, ensuring that communications are directed appropriately to prospects or recent purchasers who are not yet part of the loyalty program.
References: The Salesforce Marketing Cloud documentation on data extensions includes guidance on defining data types for each field in a data extension, which is crucial for accurate data management and segmentation.


NEW QUESTION # 92
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